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AEM and Adobe Commerce Integration: Get a 360° View of Your Customer Journey

  • DATE PUBLISHED (20/1/2023)

Are you looking to create an effortless customer experience, from browsing products on your website to checkout? If so, then you're in luck! Adobe Experience Manager (AEM) and Adobe Commerce integration can make your digital dreams come true.

In this article, we're going to dive into why integrating these two powerhouses is important and the amazing benefits it brings.

We'll also look at the key features and best practices for successful integration. So, grab a coffee, sit back, and let's get started!

What is AEM?

Adobe Experience Manager (AEM) is a web content management system that empowers users to craft compelling digital experiences effortlessly.

This powerful tool leverages the suite of cloud-based marketing and analytics solutions offered by Adobe Experience Cloud to generate personalized content that resonates with individual customers. In addition, the ability to manage content across multiple channels and devices ensures a consistent customer experience, regardless of the touchpoint.

Not only does AEM make it easy to create amazing content, but it also has a ton of features for marketers to take their campaigns to the next level.

Personalization, analytics, and optimization? Check, check, and check! And with integrations with other Adobe products like Adobe Analytics, Adobe Target, and Adobe Campaign, you'll be able to maximize the impact of your campaigns.

Importance of AEM and Adobe Commerce Integration

Connecting AEM and Adobe Commerce are critical for delivering an unparalleled customer journey.

The integration of these two powerful systems allows customers to effortlessly move from browsing products on a website to make purchases without interruptions, making the buying process smoother and more efficient. And when customers have a seamless experience, it translates to increased sales and higher customer satisfaction.

But it's not just great for customers; integrating AEM with Adobe Commerce also streamlines businesses' digital experience management process. With all their content and e-commerce data centralized, businesses can easily monitor performance, optimize customer experiences, and make data-driven decisions regarding product offerings.

Personalization is key in today's market, and AEM Adobe eCommerce solution opens up new opportunities for businesses to create customized experiences for their customers.

By leveraging customer data, businesses can tailor their product offerings and content to meet their customers' specific needs and preferences.

This personalized touch not only elevates the shopping experience but also fosters customer loyalty and drives sales.

Benefits of AEM and Adobe Commerce Integration

The integration of AEM and Adobe Commerce offers benefits for both eCommerce developers and businesses.

From a developer's perspective, integrating these two tools makes the process of creating and managing digital experiences much more effortless.

In addition, all the content and e-commerce data are in one centralized location, making tracking performance, optimizing customer experiences, and making informed decisions more straightforward. 

Plus, the integration offers a range of features that can help to streamline operations and reduce costs, such as automated order processing, inventory management, and customer segmentation.

From a business perspective, Adobe experience manager commerce creates a seamless customer journey, leading to increased sales and higher customer satisfaction. 

The integration also allows businesses to take advantage of personalized content, automated marketing campaigns, and analytics, which can help them better understand their customers and deliver tailored experiences that drive sales. 

Furthermore, integrating AEM and Adobe Commerce helps businesses streamline operations, reducing costs and delivering an efficient and personal shopping experience for customers.

Key Features of Adobe Commerce Integration with AEM

With AEM and Adobe Commerce integration, businesses can take advantage of several key features to enhance their online customer experiences. Let's take a closer look at each of these features:

Product Recommendation

AEM's product recommendation feature stands apart because of its ability to use Adobe's cloud-based marketing and analytics tools to provide personalized and highly relevant product recommendations based on customer behavior and preferences.

Imagine a customer visiting your online store to browse for a new pair of sneakers.

With AEM's product recommendation feature, your website can suggest sneakers based on their previous purchases and browsing history, making the shopping experience smoother and more personalized.

Personalized Content

AEM's personalized content feature can further tailor a customer's experience on your website. 

You can leverage it to deliver customized content that resonates with individual customers, resulting in a more engaging and memorable experience.

For example, if customers frequently visit your store's yoga section, AEM can show them targeted content and offers related to yoga products.

Automated Marketing Campaigns

AEM's automation capabilities are unrivaled as it combines the power of Adobe's marketing suite with AEM's ability to manage content across multiple devices and channels.

Based on customer behavior and purchase history, you can automate marketing campaigns, such as email and social media posts. 

For instance, if a customer has left items in their shopping cart, AEM can send them a targeted email to remind them to complete their purchase.


Adobe Experience Manager commerce’s analytics capabilities set it apart from other platforms with its ability to provide detailed and actionable insights into customer behavior, website performance, and marketing campaign results. 

This information can enable businesses to make informed decisions and optimize their strategies to drive more sales.

For example, businesses can see which products popular and which pages are are getting the most traffic, allowing them to make informed decisions about product offerings and website design.

Search Engine Optimization (SEO) 

AEM's integration with Adobe Commerce provides businesses with a comprehensive solution for optimizing their online stores for SEO. 

By integrating AEM and Adobe Commerce, businesses can also optimize their online store for search engines, improving their visibility in search results and driving more traffic to their website. 

For instance, AEM can provide recommendations for keywords and content that will help businesses rank higher in search results.

Step-by-step Guide for Adobe Commerce Integration with AEM

Step 1 - Install Adobe Experience Manager Connector

Download and install the AEM Connector for Adobe Commerce Cloud using your Adobe account from the Adobe MarketPlace. This is the first step in integrating Adobe Commerce and AEM.

Step 2 - Configure the Connector

Once the connector is installed, you need to configure it to set up the integration. During the configuration, you must provide connection details and authentication keys to establish a secure connection between the two systems. 

This involves specifying the URL of your Adobe Commerce Cloud instance's URL and providing your Adobe ID and API keys. 

The configuration process also involves setting up the product feed in AEM, allowing customers to browse products on the website. 

During this step, you may also need to configure other settings, such as the format of the product feed and the frequency at which it is updated, to ensure that the integration works smoothly.

Step 3 - Set Up the Product Feed in AEM

After the connector is configured, you need to set up the product feed in AEM. 

Setting up the product feed in AEM refers to importing and displaying product information, such as product names, descriptions, images, and prices, from the Adobe Commerce platform to the AEM-powered website. 

This step allows customers to browse and purchase products on the website directly from the Adobe experience manager commerce platform without switching to a different commerce platform.

This helps create a seamless and user-friendly shopping experience for customers and makes it easier for businesses to manage their digital experiences in one place.

Step 4 - Start Using the Features

Now that the integration is complete, you can leverage the key features that AEM and Adobe Commerce offers. 

Once the integration of AEM and Adobe Commerce is complete, a unified backend platform is created, allowing you to manage content and eCommerce data in one place.

Then, you can start using the various features offered by Adobe Commerce and AEM, such as personalized experiences, targeted campaigns, and automated marketing.

Regarding access management, it depends on the specific setup and configuration of the integration. Typically, you can manage user access and permissions for the unified backend platform. 

This will allow you to control who can access and make changes to the content and e-commerce data, ensuring that only authorized users have the necessary permissions to make changes.

Step 5 - Create Targeted Campaigns

Utilize AEM's marketing capabilities to create targeted campaigns and promotions to drive sales and customer engagement.

Use the analytics provided by AEM to measure the impact of your campaigns and make data-driven decisions.

As for the reports, AEM offers comprehensive analytics that provides insights into customer behavior and website performance. The reports generated by AEM can be viewed online, but the availability of downloading the reports depends on the specific AEM Adobe eCommerce solution and configuration being used.

AEM eCommerce integration also opens up the possibility of adding new integrations to enhance the overall customer experience. It will depend on the business's specific needs, and it may require additional setup and configuration. 

Note: The exact steps and details may vary based on the setup of your Adobe Commerce and AEM systems. It's recommended to seek guidance from an experienced developer or consultant for successful integration.

Best Practices and Troubleshooting

  1. Prepare a fallback strategy if there are unforeseen problems throughout the integration process.

  2. Before deploying, thoroughly test the integration to prevent any potential issues.

  3. Make sure you have the tools necessary to keep an eye out for any problems or defects with the integration.

  4. If the integration has any issues, check the logs for errors.

  5. Try restarting the integration or verifying your settings again to fix any problems.

  6. If all other troubleshooting techniques are unsuccessful, get help from Adobe support.

  7. Keep abreast of any modifications or upgrades to the integration to ensure that it continues to operate correctly.

  8. For future reference, keep track of any modifications or updates made to the integration.


In conclusion, AEM eCommerce integration is a smart move for businesses looking to enhance their online presence and provide an exceptional customer experience. 

With the integration in place, you have the power to create personalized content and automated marketing campaigns and take advantage of data analytics to make informed decisions.

Not only does this integration help streamline processes and improve efficiency but offers a wealth of opportunities for businesses to grow and thrive in the digital landscape.

So, if you're ready to take your digital experience to the next level, consider reaching out to Coderapper, a full-service eCommerce agency with an expert team ready to help you with your Adobe Commerce and AEM integration. 

Our team of experts will work closely with you to understand your unique needs and help you get the most out of this integration. So don't miss out on the benefits of AEM and Adobe Commerce integration - contact Coderapper today!


Is Magneto Part of AEM?

No, Magento is not part of AEM. Magento is an independent e-commerce platform, while AEM is a digital experience platform from Adobe.

What is the Difference Between AEM and Magento?

AEM and Magento are two different platforms that serve different purposes. AEM is a digital experience platform for creating and managing websites, while Magento is an e-commerce platform for creating and managing online stores.

What is Alternative for AEM?

AEM has several alternatives, including Contentful, Sitecore, and Drupal. These platforms also offer similar features for creating and managing digital experiences.

Is Adobe AEM Saas or Paas?

Adobe AEM is offered as a Platform-as-a-Service (PaaS), allowing customers to use the platform without worrying about infrastructure, maintenance, and upgrades. The AEM and Adobe Commerce integration takes advantage of this platform service, allowing businesses to streamline their digital experiences and commerce operations easily.