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Best Adobe Commerce Themes & Templates: Transform Your Online Store into a Powerhouse

  • DATE PUBLISHED (6/2/2023)

Welcome to the world of eCommerce, where your online store is the face of your business and the key to unlocking its full potential. If you're looking for a platform to support you at every stage of your commerce journey, you've come to the right place. 

This blog will explore the exciting world of best Adobe Commerce themes and templates and how they can elevate your online store to new heights.

Adobe Commerce is a powerful eCommerce platform that offers flexible and AI-powered solutions on a single unified platform. With its centralized data, advanced search capabilities, and merchandising tools, Adobe Commerce allows you to create personalized offers that build trust with your customers and help you scale your business.

Not only does Adobe Commerce offer some of the best Adobe Commerce themes, but it also allows you to seamlessly integrate your existing tech stack, including your CMS, ERP, and CRM. 

With its cloud-based functionality and headless architecture, managing your data and updating your customer-facing content has never been easier.

Today we'll delve into the exciting world of Adobe Commerce and its theme and template system. 

You'll learn how to-

  • Choose the suitable theme for your online store,

  • Discover some of the most popular Adobe Commerce themes and their unique features. 

  • Best practices for customizing your themes and templates, 

  • And ensure that your store stands out from the crowd. 

Whether you're a seasoned eCommerce developer or just starting, this blog will provide you with everything you need to know to create one of the best online stores that are fast, high-converting, and designed to meet your specific needs.

Understanding Adobe Commerce and its Theme and Template System

The way your online store looks can have a big impact on how your customers feel about purchasing there. That's why it's important to choose the right theme and template that reflects your brand and meets your customers' needs. 

This section will explore Adobe Commerce's theme and template system and help you understand how they work.

What are Themes and Templates in Adobe Commerce?

When a customer walks into your store, the theme is the first thing they notice.

A theme in Adobe Commerce is a collection of files that control how your store is presented visually. The theme includes layout, template, translation, and skins. 

A default theme is already included with your Adobe Commerce installation. A developer or designer with access to your server and knowledge of Adobe Commerce theme design can change or replace this.

A template, on the other hand, is a specific file within a theme that controls the layout and design of a particular page or feature on an eCommerce store. It includes HTML, CSS, and PHP code to define the structure and content of a page.

There are many best Adobe Commerce templates that are free, the criteria to consider should be:

  1. Compatibility with the theme: It is important to ensure that the chosen template is compatible with the theme used in the store.

  2. Purpose: Different templates serve different purposes, and it is important to choose the suitable template that meets the store's specific needs. Templates are available for category pages, product pages, checkout pages, and more.

  3. Responsiveness: A responsive template will automatically adjust its layout to fit the screen size of different devices. This is crucial for providing a seamless shopping experience for customers using different devices.

  4. Customizability: Some templates offer greater customization options than others, and it is important to choose a template that can be easily modified to fit the store's unique branding and design requirements.

  5. Performance: The chosen template should not compromise the store's performance and should be optimized for speed and efficiency.

Theme vs. Storefront

In Adobe Commerce, a theme is used to define the look and feel of the front-end store, while a storefront is a more modern approach to creating a custom front-end experience. 

Storefront applications use PWA Studio tools to provide a more adaptable and scalable solution for building a unique online store. If you're a store owner, you can choose between a standard theme or a progressive storefront, depending on your specific needs and the type of store you want to create.

Let's say you own a clothing store and want to create a sleek and modern online store that showcases your products uniquely. You might choose to use a traditional Adobe Commerce theme that includes layout and template files for displaying your products and skin to define your store's visual presentation. 

You can then work with a developer or designer to modify the theme to match your brand and to provide a personalized shopping experience for your customers.

Alternatively, you can use a progressive storefront application that provides more flexibility and scalability for creating a custom front-end experience.

How to Choose the Right Adobe Commerce Theme for Your eCommerce Store

When choosing the best Adobe Commerce theme & template for your eCommerce store, there are several factors to consider ensuring that the theme aligns with your business goals and meets the needs of your customers. These factors include:

  1. Responsiveness - Make sure the theme is fully responsive and adjusts to different screen sizes and devices, including desktop, tablet, and mobile. A responsive theme will provide a seamless user experience and improve your store's conversion rate.

  2. Customizability - The ability to customize the theme to align with your brand and meet your specific business needs is important. Look for a theme that offers customization options and the ability to make changes to the layout, color scheme, and typography without requiring extensive coding knowledge.

  3. Loading Speed - A slow-loading theme can negatively impact the user experience and lead to a high bounce rate. Choose a theme optimized for speed and performance to ensure a smooth and fast shopping experience for your customers.

  4. User Experience - The user experience (UX) is critical for creating a successful eCommerce store. Choose a theme that offers a user-friendly and intuitive interface, making it easy for customers to find what they're looking for and complete their purchases.

  5. SEO Optimization - A theme that is SEO-friendly can help improve your search engine rankings and drive organic traffic to your store. Look for themes that offer features such as schema markup, clean HTML code, and optimized images to enhance your SEO efforts.

Consider the following steps to ensure you select the right one that meets all your requirements:

  1. Evaluate the design and layout: Look for themes with a clean, modern design that appeals to your target audience. Pay attention to the layout, including the placement of elements such as the header, footer, and product images. Consider the theme's overall aesthetic and whether it aligns with your brand's visual identity.

  2. Look for customization options: You should choose a theme that allows you to customize various elements, such as colors, fonts, and images. This will ensure that you can make the theme fit your brand and make it your own.

  3. Check for functionality: Ensure the theme includes the functionalities you need for your stores, such as product reviews, product comparisons, and wish lists.

  4. User reviews and ratings: Look for themes with positive reviews and high ratings from previous users. Read the comments to see if the theme has any known bugs or compatibility issues.

  5. Test a theme's demo: Most theme providers offer demo versions that you can access and preview better to understand their features, design, and functionality. Testing the demo can give you a clear picture of how the theme would look and work in your store, helping you make an informed decision about whether it's the right fit for your eCommerce business.

Porto is a popular, multi-purpose Adobe Commerce theme that offers a clean and modern design. Its unique features include a responsive design, a powerful theme options panel, unlimited color options, and a variety of custom widgets and modules. 

Additionally, Porto includes a wide range of pre-made demos that cater to different eCommerce industries, making it a versatile choice for store owners. You can check it out here

The theme is compatible with Magento 2.x. These are the features that stood out -

  • Responsive design

  • Multiple homepage layouts

  • Customizable header and footer styles

  • Product quick view

  • Product image zoom

  • Product Comparison

  • Multi-language and currency support

  • Advanced product filtering

  • Customizable product grid and other pages like the product, category, checkout, and shopping cart page

Best Practices for Customizing Adobe Commerce Themes and Templates

When it comes to customizing an Adobe Commerce theme, it is important to approach the process with caution and attention to detail. 

Customizing a theme can quickly become complicated, especially for store owners unfamiliar with web development or design. 

However, there are a few best practices that can help ensure a smooth and successful customization process:

  1. Work with a developer or designer: If you're unfamiliar with web development or design, it's best to work with a professional with experience working with Adobe Commerce themes. They can help you understand the limitations and best practices of customization and ensure that your store's look and feel remain consistent.

  2. Use built-in customization tools: Adobe Commerce provides several built-in customization tools that allow you to modify the look and feel of your store without coding. For example, you can use the Design Configuration to customize your store's colors, fonts, and other visual elements.

  3. Test customizations thoroughly: Before making any changes to your store, it's important to test them to ensure they are working as intended thoroughly. This includes testing on all devices and platforms and checking for compatibility with other plugins and integrations.

  4. Be mindful of updates: Customizing a theme can make it more difficult to upgrade your store in the future, as updates may overwrite your customizations. To mitigate this risk, consider using a child theme to make your customizations, as this allows you to safely update the parent theme without losing your customizations.

  5. Keep it simple: Avoid adding too many elements that may slow down your store. Aim to create a clean and straightforward design that provides a good user experience for your customers.

To install eCommerce Adobe templates, always consider the following points -

  1. Compatibility: Before installing a template, ensure it is compatible with your Adobe Commerce theme and the latest version of Magento. You can check the template's compatibility information on the template provider's website.

  2. Customization options: Look for a template that provides the customization options you need for your store. For example, if you need to display products in a specific way, look for a template that offers a product grid layout with customization options.

  3. Page builder integration: Some templates come with a built-in page builder, which makes customization and layout changes much more effortless. Consider using a template that integrates with a page builder, such as Visual Composer, to make customizing your store's design a breeze.

  4. Responsive design: Ensure your Adobe Magento template is fully responsive and looks great on all devices, including desktops, laptops, tablets, and smartphones.

  5. Documentation and support: Look for a template with comprehensive documentation and support from the template provider. This can be helpful if you encounter any issues during installation or customization.

  6. Installation process: Make sure you understand the installation process for the template you choose. Some templates may require additional steps, such as uploading files to your server, so it's important to be prepared.


In conclusion, choosing the right Adobe Commerce theme and template for your eCommerce store can significantly impact your online business's overall user experience and success. With the plethora of options available, it is essential to consider factors such as compatibility, customization options, mobile responsiveness, and user experience. 

Utilizing best practices for customization and working with a developer, if necessary, can also help enhance the functionality and design of your online store.

I hope this blog has provided valuable insights into the world of Adobe Commerce themes and templates and equipped you with the knowledge you need to make an informed decision. Please leave comments and ask questions; my team here will support you in your journey toward building the best online store for your customers.


What are the Best Adobe Commerce Templates?

The best Adobe Commerce templates balance design, functionality, and compatibility. Some popular templates include Ultimo, Porto, and Shoptimized. Consider the template's compatibility with the store's existing plugins and integrations, ease of customization, and overall design and user experience. 

Can I Customize Adobe Commerce Templates?

Yes, the best Adobe Commerce themes & templates are customizable and offer a range of design and functional options for your online store. You can use built-in customization tools or work with a developer to make custom changes. However, it's important to thoroughly test customizations and consider their impact on future updates to your store.