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Adobe Commerce vs. Oracle Commerce: Which eCommerce Platform Reigns Supreme?

  • DATE PUBLISHED (15/2/2023)

When it comes to developing a medium-to-large B2B website, the options can be overwhelming. But for wholesale eCommerce businesses, two names always appear in the discussion: Adobe Commerce vs. Oracle Commerce. These platforms are not only perfect for B2B but also well-suited for B2C eCommerce websites.

While Oracle Commerce offers advanced functionalities for large and specialized online business machines, a detailed evaluation shows that Magento (both free and paid licenses) outperforms its rival in areas like total cost ownership (TCO), particularly for B2B websites thanks to the broad range of Magento 2 solution providers available.

This blog will delve into the comparison of Magento and Oracle Commerce in terms of market share, pricing, prominent features, and more. 

As a content marketing expert with extensive experience working with eCommerce startups, I understand the importance of selecting the right platform for your business. When it comes to Adobe Commerce vs. Oracle Commerce, it's crucial to consider the reviews and ratings of each platform to make an informed decision. 

According to Gartner Peer Insights, Adobe Commerce has a 73% willingness to recommend rating, while Oracle Commerce has a 4.2 out of 5 overall ratings. So, whether you're looking for a platform with high recommendations or an overall strong rating, there are options to fit your needs. Keep reading to learn more about each platform's features and determine which is the best fit for your business.

Discovering Adobe Commerce: Everything you Need to Know

It's worth noting that Adobe Commerce refers to both the open-source eCommerce platform as well as the cloud-based solution, Adobe Commerce Cloud.

Magento is an open-source eCommerce platform that Adobe acquired in 2018. Adobe Commerce is an evolution of Magento that includes additional features and capabilities and tighter integration with Adobe's suite of enterprise applications. 

Adobe Commerce is an open-source platform that can be self-hosted or hosted by a third-party provider. On the other hand, Adobe Commerce Cloud is a cloud-based eCommerce solution built on top of Adobe Commerce. 

It is a fully managed, cloud-hosted solution that provides a range of additional features and capabilities, including infrastructure management, monitoring, and support. 

It is designed to provide businesses with a complete end-to-end solution for their eCommerce needs, with built-in integrations with Adobe's suite of enterprise applications.

Oracle Commerce: A Comprehensive Overview 

Oracle Commerce is a cloud-based platform that helps businesses personalize customer engagement. The platform offers a range of features and capabilities that enable businesses to create and deliver engaging, personalized experiences across multiple touchpoints, including web, mobile, social, and in-store.

One of the key strengths of Oracle Commerce is its ability to provide highly personalized customer experiences. Initially known as ATG (Art Technology Group), Oracle acquired it in 2010. However, Oracle still supports the ATG edition of its platform, a more traditional on-premises solution that is highly customizable and flexible. 

Oracle has also launched a cloud-based solution called Oracle Commerce Cloud, a more modern and streamlined platform designed to be faster to implement and manage.

Oracle Commerce Cloud offers a range of features and capabilities designed to help businesses quickly launch and scale their eCommerce operations. The platform includes pre-built integrations with various popular third-party services, including payment providers, shipping providers, and marketing automation tools. 

Setting Up your Store on Adobe Commerce: For the Perfect eCommerce Experience

Adobe Commerce provides a comprehensive set-up experience that caters to businesses of all sizes, from small startups to large enterprises. With a user-friendly interface and a variety of customization options, businesses can easily set up their online store and customize it to their unique needs.

Adobe Commerce also offers various extensions and integrations to enhance the store's functionality, including multiple payment and shipping options, tax calculation tools, and more. Moreover, Adobe Commerce has a large and active community that provides support and resources for developers and store owners.

Who Benefits Most from the Store Set-up?

Adobe Commerce is an ideal platform for businesses requiring high customization levels, scalability, and flexibility. It's a great fit for mid to large-sized businesses looking for a platform that can handle complex workflows, multi-store configurations, and customizations.

Why Adobe Commerce is the Right Choice for your eCommerce Business? 

Adobe Commerce is an ideal platform for businesses that want complete control over their online store's design, functionality, and user experience. With a wide range of customization options and powerful integrations, businesses can create a unique and personalized online store that meets their specific needs.

Setting Up your Store on Oracle Commerce

Oracle Commerce provides a simplified set-up experience focusing on personalization, omnichannel experiences, and conversion optimization. It has a variety of built-in features that help businesses create an engaging and personalized online store.

Oracle Commerce offers a drag-and-drop interface that allows businesses to quickly set up their store without requiring technical expertise. It also provides pre-built templates and customizable components to streamline the store set-up process.

Target Audience: Who Should Choose Oracle Commerce?

Oracle Commerce is an ideal platform for businesses that want to create personalized and engaging customer experiences. It's an excellent fit for mid to large-sized retail, finance, and healthcare businesses that require a platform with solid personalization capabilities.

Why is Oracle Commerce the Right Choice for your eCommerce Business?

Oracle Commerce is an ideal platform for businesses that want to provide their customers with a personalized and seamless shopping experience. With its built-in personalization and conversion optimization features, businesses can quickly set up a store that focuses on driving sales and improving customer engagement.

The choice between Adobe Commerce and Oracle Commerce depends on a business's specific needs, budget, and technical expertise. Adobe Commerce provides more customization options and is suitable for businesses that require more control and flexibility. In contrast, Oracle Commerce focuses on personalization and conversion optimization and is suitable for businesses that want to provide a seamless shopping experience to their customers.

According to Gartner Peer Insights, 73% of reviewers would recommend Adobe Commerce, indicating a high level of satisfaction with the platform. With such positive feedback, it's no wonder that some users have likened Adobe Commerce to the superhero of eCommerce platforms.

Adobe Commerce Vs Oracle Commerce: A Head-to-head Comparison

Noteworthy Features: What Sets them Apart?

Adobe Commerce offers a feature-rich and flexible open-source platform that can be customized to meet the needs of large and specialized online businesses. 

It provides a range of tools for managing content, customer experiences, and back-end operations. On the other hand, Oracle Commerce Cloud is a true SaaS platform that enables businesses to personalize their customers' engagement by providing easy-to-use personalization tools, AI-driven recommendations, and predictive search capabilities.

Market Share: Who’s Winning the eCommerce Race?

 Adobe Commerce (formerly Magento) has a substantial market share in the e-commerce industry, with over 250,000 merchants using the platform. Most users come from the retail and fashion industries, but Adobe Commerce also has a significant presence in B2B markets. 

On the other hand, Oracle Commerce Cloud has a smaller market share but is well-suited for healthcare, finance, and government industries due to its robust and secure platform.

Adobe Commerce vs Oracle Commerce: The Battle of Price Tags

Adobe Commerce offers free and paid licenses, with the paid version starting at $2,000 per year. Its total cost of ownership (TCO) is generally lower than other e-commerce platforms, making it a popular choice for small and medium-sized businesses. 

On the other hand, Oracle Commerce Cloud's subscription-based pricing can be more expensive than Adobe Commerce. However, the platform's true SaaS model can help businesses save on upfront costs and maintenance.

Time-to-Market: Which Commerce Solution Gets your Business Up and Running Faster?

Adobe Commerce has a faster time-to-market than Oracle Commerce due to its open-source nature and flexible customization options. This allows businesses to launch their websites more quickly and efficiently, which is particularly beneficial for small and medium-sized businesses looking to establish a quick online presence. 

However, Oracle Commerce Cloud's true SaaS model can help businesses get up and running quickly by providing a pre-built and easy-to-use platform.

Marketing Features: The Difference Between Good and Great

Adobe Commerce is known for its comprehensive marketing tools, including robust segmentation and targeting capabilities, product recommendations, email marketing, and more. 

With its native integration with Adobe Experience Cloud, businesses can leverage powerful marketing tools to create personalized customer experiences, drive more website traffic, and increase conversions. 

Adobe Commerce also offers tools for content management, SEO, and mobile optimization, allowing businesses to create compelling and engaging experiences for their customers across devices.

Oracle Commerce Cloud also offers strong marketing capabilities, with features such as content targeting, personalization, email marketing, and social media integration. 

Its marketing automation tools allow businesses to create dynamic and personalized campaigns that can increase customer engagement and conversions. 

Additionally, Oracle Commerce Cloud offers advanced analytics and reporting features to help businesses understand customer behavior and optimize their marketing efforts.

Payment Processors & Transaction Fees: Which Platform Offers the Best Deals?

Adobe Commerce supports a wide range of payment processors, including PayPal, Authorize.net, Braintree, and many more. 

It also offers built-in support for tax calculation and shipping rates, making it easier for businesses to manage their payment processes. 

Transaction fees depend on the payment processor used, but Adobe Commerce does not charge additional transaction fees beyond what the payment processor charges.

Oracle Commerce Cloud supports multiple payment processors, including PayPal, Braintree, and more. It offers a built-in payment gateway, which allows businesses to process payments directly through the platform. 

Transaction fees are typically based on the payment processor used and can vary depending on the region and the transaction volume.

API/App Plug-ins: The Integration Game

Adobe Commerce has a vast ecosystem of extensions, add-ons, and plug-ins, allowing businesses to extend the platform's functionality and create custom solutions. 

Its APIs are well-documented and offer a wide range of integration options, from order management to inventory management to third-party apps and services. Adobe Commerce also provides a robust app marketplace where businesses can find pre-built solutions and plug-ins to enhance their online stores.

Oracle Commerce Cloud also offers an extensive API library, enabling businesses to customize and extend the platform's functionality. 

Its open architecture allows for seamless integrations with a wide range of third-party apps and services, making it easy to build custom solutions for unique business needs. 

Additionally, Oracle Commerce Cloud offers a variety of app plug-ins for marketing automation, analytics, and more, allowing businesses to extend the platform's capabilities without extensive development work.

Overall, when comparing Adobe Commerce & Oracle Commerce pros & cons, both platforms have robust marketing features and support a wide range of payment processors. However, Adobe Commerce's larger community and ecosystem make it a more attractive choice for businesses seeking robust API and app plug-in options, making adobe Magento vs. oracle commerce an important consideration for those in the market for an eCommerce platform.


Which is Better, Adobe Commerce or Oracle Commerce?

It depends on your business needs. Adobe Commerce is more feature-rich and versatile, while Oracle Commerce is a true SaaS platform with strong personalization capabilities.

Is Oracle Commerce the Same as Adobe Commerce?

No, Oracle Commerce and Adobe Commerce are separate eCommerce platforms with unique features and strengths.

Does Magento Have a Future?

Yes, Magento continues to be a popular and well-supported eCommerce platform with a large user base and ongoing development.

Is Magento Worth Learning in 2023?

Yes, Magento is worth learning in 2023, as it is a widely used and versatile eCommerce platform that offers a range of opportunities for developers, business owners, and eCommerce professionals.

Which CMS is Best - Adobe Commerce or Oracle Commerce?

Adobe Commerce's CMS is known for its user-friendly interface and drag-and-drop content building, making it a good choice for those who prioritize ease of use. On the other hand, Oracle Commerce's CMS is highly customizable and provides more advanced features, making it ideal for businesses with more complex eCommerce needs. Ultimately, the best choice between Adobe Commerce Vs. Oracle Commerce will depend on a business's unique requirements.