Product Marketer

  • Remote
  • 2-3 years
  • Full Time

General role description

We’re looking for a creative and driven marketer to lead and implement our product marketing strategy, understand current trends and customer pain points, and drive product adoption and growth through innovative community building exercises.

Analytics Practice

  • Create highly compelling feature and user stories around our product

  • Undertake competitor and market research to identify opportunities

  • Build strong research and communication channels with potential customers

  • Create well defined use cases to educate our target segments

  • Understand and document real-world problems for product stakeholders

  • Maintain a keen eye on end-user experience and suggest improvements

  • Leverage social channels and forums to build and maintain a community

  • Engage with external SMEs, product owners, marketers and data analysts

  • Build a detailed GTM plan for the product launch and design launch campaigns

  • Create and implement an acquisition strategy for early product adopters

  • Build engaging product marketing campaigns across customer segments/cohorts

  • Define goals and KPIs to measure impact and create detailed reports

  • Build strategies for user retention and identify new features across the lifecycle

  • Own the design and content strategy for all product communication

  • Coordinate with designers and writers to create compelling product related content

Credentials & experience

  • A professional degree in marketing, communication or creative fields (preferred)

  • At least 2-3 years of experience in digital or product marketing

  • Strong copywriting skills and an eye for design, familiarity with design tools

  • Entrepreneurial nature and growth mindset, to go from zero to one

  • Ability to initiate conversations, create content and embrace the spotlight

  • Analytical and data-driven decision making abilities

  • Keen attention to detail and a knack for multitasking

  • Extremely detail-oriented with strong copywriting skills and an eye for good design

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